 Hero Honda Motors Limited, a joint venture of the Hero Group of India and Honda Motor Company, Japan, began operations in India in 1984, with a stated commitment to providing technologically advanced, fuel-efficient and environment-friendly two-wheelers to the Indian customers. The company, headquartered out of the capital city of New Delhi, currently has three state-of-the-art manufacturing plants - one at Dharuhera and the other at Gurgaon, in the north Indian state of Haryana, and the new plant at Haridwar, Uttarakhand, which became operational in April last year.
As Hero Honda celebrates its 25th year this year, the company is set to cross the landmark 25 million two-wheelers in cumulative sales. Hero Honda currently has more than 56 per cent share in the domestic motorcycle market. Hero Honda pioneered the introduction of fuel-efficient, environment friendly four-stroke motorcycles in the country. The company's tremendous success and commitment can be attributed to its endeavor to have the Best Practices in the Indian auto industry. This commitment has earned Hero Honda the status of being the largest joint venture for two-wheelers in the world for Honda Motor Co.
In 2001, the company achieved the coveted position of being the largest two-wheeler manufacturing company in India and the ‘World No.1’ two-wheeler company in terms of unit volume sales in a calendar year by a single company. Hero Honda has retained that coveted position for the eighth consecutive year this year. Hero Honda has been a technology pioneer. Amongst other achievements, it was the first company to introduce the four-stroke technology in India, and is the first company to launch the Fuel Injection (FI) technology in Indian motorcycles, with the launch of the Glamour FI in June 2006.Hero Honda's product range includes successful models that have redefined the Indian two-wheeler market: Karizma, Hunk, CBZ X-treme, Achiever, Super Splendor, Glamour FI, Splendor+, Splendor NXG, Passion Plus, CD Deluxe and CD Dawn, and the scooter Pleasure. |
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Hero Honda has been actively promoting various disciplines of sports such as cricket and golf. Besides promoting sports and sportspersons at the highest level, the company has also been committed to the promotion of various sports at the grass root level. Hero Honda, which has more than two decades of association with cricket, is one of the Partners of the path-breaking DLF Indian Premier League (IPL) Twenty20. Additionally, Hero Honda is also the Team Sponsor of Delhi Daredevils.
Highly-popular cricketers such as Virender Sehwag, Suresh Raina, Irfan Pathan, Gautam Gambhir, Ishant Sharma and Manoj Tiwary are brand ambassadors of the company. Hero Honda had earlier been one of the Main Global Partners of the International Cricket Council (ICC) for all ODI championships including the World Cup cricket and the Champions Trophy.
The company is also committed to the promotion of Golf in the country, hosting the annual Hero Honda Indian Open Golf tournament with participation from international marquee players.
Ace shooter and Athens Olympic silver medalist Lt. Col Rajyavardhan Singh Rathore is also one of the brand ambassadors of the Company.
Hero Honda and its brands have consistently received awards and recognitions at various forums. The company pioneering efforts in the two-wheeler industry have also been acknowledged by various entities. Mr. Pawan Munjal, MD & CEO of the company, was recently awarded the "CNBC TV18 Overdrive Man of the Year Award". The company also recently won three coveted awards - "The Most preferred Brand of two-wheelers" award at the CNBC Awaaz Consumer Awards 2008, and the "NDTV Profit Business Leadership Award" for two-wheelers. |
