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Hero MotoCorp
Hero MotoCorp
Ltd. (Formerly Hero Honda Motors
Ltd.) is the world's largest
manufacturer of two - wheelers, based in
India. In 2001, the company
achieved the coveted position of being
the largest two-wheeler manufacturing
company in India and also, the 'World
No.1' two-wheeler company in terms of
unit volume sales in a calendar year.
Hero MotoCorp Ltd. continues to maintain
this position till date.
The story of Hero MotoCorp Ltd. began
with a simple vision - the vision of a
mobile and an empowered India, powered
by its bikes. Hero MotoCorp Ltd.
company's new identity, reflects its
commitment towards providing world class
mobility solutions with renewed focus on
expanding company's footprint in the
global arena.
Hero MotoCorp's mission is to become a
global enterprise fulfilling its
customers' needs and aspirations for
mobility, setting benchmarks in
technology, styling and quality so that
it converts its customers into its brand
advocates. The company will provide an
engaging environment for its people to
perform to their true potential. It will
continue its focus on value creation and
enduring relationships with its
partners.
Hero MotoCorp's key strategies are to
build a robust product portfolio across
categories, explore growth opportunities
globally, continuously improve its
operational efficiency, aggressively
expand its reach to customers, continue
to invest in brand building activities
and ensure customer and shareholder
delight. Hero MotoCorp two wheelers are
manufactured across three globally
benchmarked manufacturing facilities.
Two of these are based at Gurgaon and
Dharuhera which are located in the state
of Haryana in northern India. The third
and the latest manufacturing plant is
based at Haridwar, in the hill state of
Uttrakhand.
In the 1980's the Company pioneered the
introduction of fuel-efficient,
environment friendly four-stroke
motorcycles in the country. It became
the first company to launch the Fuel
Injection (Fi) technology in Indian
motorcycles, with the launch of the
Glamour-Fi in June 2006.
Its plants use world class equipment and
processes and have become a benchmark in
leanness and productivity.
Hero MotoCorp, in its endeavor to remain
a pioneer in technology, will continue
to innovate and develop cutting edge
products and processes.
Hero MotoCorp offers wide range of two
wheeler products that include
motorcycles and scooters, and has set
the industry standards across all the
market segments. Hero MotoCorp's product
range includes successful models that
have redefined the Indian two-wheeler
market: Karizma, Hunk, CBZ Xtreme,
Achiever, Super Splendor, Glamour Fi,
Splendor+, Splendor NXG, Passion Plus,
CD Deluxe and CD Dawn, and the scooter
Pleasure.
The Company's growth in the two wheeler
market in India is the result of an
intrinsic ability to increase reach in
new geographies and growth markets. Hero
MotoCorp's extensive sales and service
network now spans over to 5000 customer
touch points. These comprise a mix of
authorized dealerships, service and
spare parts outlets and dealer-appointed
outlets across the country.
The new Hero is rising and is poised to
shine on the global arena. Company's new
identity "Hero MotoCorp Ltd." is truly
reflective of its vision to strengthen
focus on mobility and technology and
creating global footprint. Building and
promoting new brand identity will be
central to all its initiatives,
utilizing every opportunity and
leveraging its strong presence across
sports, entertainment and ground- level
activation.
Hero MotoCorp and its brands have
consistently received awards and
recognitions at various forums. The
company pioneering efforts in the
two-wheeler industry have also been
acknowledged by various entities. Mr.
Pawan Munjal, MD & CEO of the
company was recently awarded the "CNBC
TV18 Overdrive Man of the Year Award".
The company also recently won three
coveted awards - "The Most preferred
Brand of two-wheelers" award at the CNBC
Awaaz Consumer Awards 2008, and the
"NDTV Profit Business Leadership Award"
for two-wheelers.