Indiatimes Infotech, New Delhi, August 10, 2002
In an innovative first for the call centre industry, Hero Mindmine,
the call-centre training arm of Hero Corporate Service Limited,
is introducing a 12-week certified internship programme linked
to its training capsule, for aspiring call centre agents in partnership
with ITES company, Daksh eServices Private Limited.
Students who are selected by Daksh for pre-process and on-the-job
internship can actually pay for the Hero Mindmine training course
through the stipend they receive.
While the tie-up obviously lends business benefits to both
companies, it is likely to spin off a trend in ITES training,
dictated by market needs. According to a recent Nasscom-McKinsey
survey on the ITES industry, third-party ITES providers (who
comprise a significant chunk in India) need to manage their
talent pipeline better. First and foremost this would call for
an improvement in the quality of intake through tie-ups with
training schools and institutes.
The report says the cost of replacing a knowledge worker is
estimated at 1.5-2 times the cost of his salary. Agrees Asheesh
Gupta, business head, Hero Mindmine, "According to our
own estimates, if a company hires a raw person, it would have
to spend Rs 20,000-Rs 30,000 to give him high quality skills
required in a voice-based call centre. Whereas a trained person
would need only some project-specific training at one-fourth
of the earlier expenditure."
While the internship at Daksh would be for a minimum of 12
weeks the stipend would be Rs 6,600 per month during the pre-process
training (normally 3 weeks) and Rs 7,500 per month for the on-job
training (nine weeks). According to Nasscom-McKinsey, the ITES
industry has grown at 70% per annum over the last two years
-a rate significantly higher than the 44% annual growth rate
required to reach the original goal of $17 billion by 2008.
However, if the industry has to hire 60,000 people a year,
the training institutes would at best be able to supply 3,000
quality manpower. The rest would have to be trained in soft
skills - languages, accent skills, complaints handling; technical
skills - computer systems, biological research; functional skills
- customer care, tele-marketing, secretarial services.