Hero Mindmine to train interns for call centres

Indiatimes Infotech, New Delhi, August 10, 2002

In an innovative first for the call centre industry, Hero Mindmine, the call-centre training arm of Hero Corporate Service Limited, is introducing a 12-week certified internship programme linked to its training capsule, for aspiring call centre agents in partnership with ITES company, Daksh eServices Private Limited.

Students who are selected by Daksh for pre-process and on-the-job internship can actually pay for the Hero Mindmine training course through the stipend they receive.

While the tie-up obviously lends business benefits to both companies, it is likely to spin off a trend in ITES training, dictated by market needs. According to a recent Nasscom-McKinsey survey on the ITES industry, third-party ITES providers (who comprise a significant chunk in India) need to manage their talent pipeline better. First and foremost this would call for an improvement in the quality of intake through tie-ups with training schools and institutes.

The report says the cost of replacing a knowledge worker is estimated at 1.5-2 times the cost of his salary. Agrees Asheesh Gupta, business head, Hero Mindmine, "According to our own estimates, if a company hires a raw person, it would have to spend Rs 20,000-Rs 30,000 to give him high quality skills required in a voice-based call centre. Whereas a trained person would need only some project-specific training at one-fourth of the earlier expenditure."

While the internship at Daksh would be for a minimum of 12 weeks the stipend would be Rs 6,600 per month during the pre-process training (normally 3 weeks) and Rs 7,500 per month for the on-job training (nine weeks). According to Nasscom-McKinsey, the ITES industry has grown at 70% per annum over the last two years -a rate significantly higher than the 44% annual growth rate required to reach the original goal of $17 billion by 2008.

However, if the industry has to hire 60,000 people a year, the training institutes would at best be able to supply 3,000 quality manpower. The rest would have to be trained in soft skills - languages, accent skills, complaints handling; technical skills - computer systems, biological research; functional skills - customer care, tele-marketing, secretarial services.

ITES companies would have to attract and retain these personnel at a very high cost. Certification and industry-designed curriculum on the other hand would provide manpower at lower costs, better information on performance levels of the candidate as well as reduce time gap between hiring and deployment.




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