Hero Mindmine launches City Operations

The Economic Times, Mumbai Edition, Jan 10, 2002

Hero Mindmine, a part of the Hero Group's corporate services division, set up for training prospective call center representatives, launched its operations in Mumbai on Wednesday. The group claims to have spend Rs 65 crore out of a budget of Rs 100 crore earmarked for setting up training facilities for the call center players. ET's edition dated December 28, 00 reported the Hero group's plans to invest about Rs 150 crore over the next couple of years in call centers, training and education for IT-enabled services and implementation of ERP (Enterprise Resource Planning).
Furthermore, the group's Corporate Services division had also acquired a stake in the First Ring - a US-based call center company-thus enabling it to enter the call center business. Mindmine claims to have trained 700 people so far, for both corporates and call centers players such as Daksh, GE and Spectramind. Some of its corporate customers include GE, Inox Global, E-Bookers, RICO, Polaris Software, Frontline Soft. Mindmine currently runs training outfits in Chandigarh, Delhi and Gurgaon and has plans to set up a similar center at Hyderabad in the near future. The company intends to expand its existing network of centers by appointing franchisees.